Clarity is Greater than Creativity

We often only have someone’s attention for seconds, let alone minutes.

The mistake we make as communicators and marketers, is believing that we need to give people all the information while we have their attention… That’s what we were taught at school.  The best way to win at exams was to write down everything we knew.

But this doesn’t work in marketing or when we’re face-to-face with people (or on your website).

The truth is, clarity and simplicity will always win, most marketers think it’s about creativity or fancy words.

The goal isn’t just to deliver the information… It’s to capture the imagination.

Does your brand need to communicate more clearly?

Does your brand need to tell a better Story?

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empathy in marketing

Harnessing empathy in marketing: A human-centred approach

Forging connections in marketing lies in an often-overlooked human trait: empathy. Empathy in marketing is more than just understanding your audience. It involves sharing their feelings, concerns, and aspirations, making your audience feel seen, heard, and valued